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SEO: Search Engine Optimization

Taking your brand to the next level of exposure


Maximizing Your SEO

Is your business getting maximum exposure on the internet? Do you understand the world of Search Engine Optimization and how to rank higher in the search engines when people search for your business or product? Here are some important statistics to consider when going to market through the internet world:
  • 81% of Internet users' worldwide use search engines to find information
    (TNS "Digital World, Digital Life", December 2008)
  • 76% look up news (TNS "Digital World, Digital Life", December 2008)
  • 89% of Internet users' use a search engine to find information (Pew Internet and American Life Project, May 2008)
The Internet has changed and your business needs to adapt to keep up. US4U works hard to match your business goals with a successful website solution that offers more, including basic search engine optimization or SEO. There could be more done to maximize your search engine rankings and online reputation and US4U has the solutions!

Having a short-term and long-term plan is key to getting the type of traffic that converts into sales. Yahoo! and Google advertising are short-term solutions for quick results, but pairing a well-designed website with search engine optimization and a good online marketing strategy is vital for long-term success.

US4U's Online Marketing Strategy

Choose from our array of the following strategies. Our mission is to increase your company's exposure, and increase revenues and leads. We respond quickly with constant monitoring, target your market, and help establish your company or organization as a leader. Our online marketing strategy includes:
  • Internet Marketing Consultation and Competitive Analysis to develop a full Internet Marketing Strategy Plan for targeted goal and ROI.
  • Link building strategies to build popularity online for better page rank and positioning on Search engines.
  • Analytic Analysis for clients who want to understand the data on customer interaction with their website and to use that data for ROI and future marketing programs.
  • PR and Article Copywriting and Submission Services to establish on online presence and visibility, additional links, promote core competencies, and for marketing purposes.
  • Social Media and Blogging Management for clients who do not have time to develop weekly informational posts. Helps establish customer interaction, links back to website, acts as a promotional tool, and for now, is one of the top items that come up in Search Engines when doing a search query.
  • Affiliate Partnership Building - helps develop a process to engage partners in marketing, communication and business offerings.
  • Email Marketing - to engage in customer sales and promotion about branded messaging and news.
  • Direct Mail - By identifying the characteristics common to best customers, researching similar prospects, we compile a list of potential customers for mail campaign that is targeted to the product or service being sold.
  • Online Advertising (banner ads) - for online promotional purposes with click through rate analysis for ROI on campaigns.

What does SEO do for your company?

Have you searched keywords or phrases that pertain to your business and can't find your business? Perhaps you are "buried" deep within the search engines and don't come up on the first or second pages of search results? If you can't find your business, then how are customers finding you? US4U will help! We find what people are searching for relative to your businesses keywords and help develop your site around those keywords. This will help push you up in the search engines as the relative term will be found easily.

Enhance your sites SEO and contact US4U today! (Form here to generate LEADS)

On Page Steps to SEO:

  1. US4U takes an initial snapshot of your keywords as they pertain to your product line or services and finds what customers are looking for.
  2. We then give you the relevant and winnable keywords to select from to place them within your website content.
  3. Next we utilize those keywords in "behind the scenes" for the Search Engines to find and to add to the content writing for your site.

Off Page SEO Steps:

Depending on what services you select for off page SEO we utilize several steps to facilitate maximum promotion on the Internet.

Link Building is done to improve page rankings and to heighten online visibility. It is done to maximize your exposure on the Internet.
  1. For link building we find the links, directories, and sites that allow links to be built based on your keywords. We direct all link building based on keywords for relevancy purposes.
  2. We also develop lists of "Paid Directories" for your further exploration.
  3. We post your companies information, contact information and bio's on pages for link backs to your site.

Social Media Build and Management

We develop a branded portfolio of all Social Media platforms and either help you strategize a plan or we can manage the program for you! Social Media is doen to increase brand awareness, increase customer interaction, and to develop more business.
  1. US4U takes your brand and sets up customer pages in Facebook, MySpace, Linked In, Twitter and on your Blog. We then add all photos and company information to the Media sites.
  2. Taking relevant keywords we lay out a strategy for postings and schedule and either post for you weekly or develop the plan for your company to follow.
  3. Tracking the customer interaction is key to the success of the campaigns and postings. US4U can monitor this for you or train you for evaluation of ROI on campaigns.

PR and Article Copy Writing

Links back from PR and article submissions to online services drives links Back to your site and helps magnify your Internet Marketing Strategy.
  1. US4U takes your article or PR ideas (or comes up with ideas for you) and writes the pieces to be relevant and keyword rich.
  2. We then submit the articles or PR pieces to the online submission services and to targeted websites.
  3. We track postings for you and place the article or PR piece copy on your site and suggest it for a blog posting.
Recent survey results indicate that not only are the majority of buyers using search engines to research potential purchases online, but also that they respond more positively to content than to advertising.

Do you have an additional need you don't see on the list? Contact Us!